Great Ideas Never Die.

I always thought 7-Up's "UnCola" campaign was one of the most brilliant examples the power of brand positioning ever. It took them to the top, and when they abandoned it (because new management wanted a new agency) the brand and the company's market share tanked and never recovered.

So I was pleased to see that the idea has survived. Even in translation.

Khong, as you might imagine, means no, not, never--Un.

P.